Evaluation of the Rating of Company’s Investment Attractiveness

The paper presents the author's interpretation of the concept of "investment attractiveness of a company". Based on this, the methods of its analysis in domestic and foreign theory and practice of investment process management are highlighted. Moreover, indicators for quantitative and qualitative assessments, including their advantages and disadvantages in terms of the external and internal conditions of the enterprise, are highlighted. With the aim to identify the most significant factors, statistical study of the correlation between returns and selected financial ratios. As a result, 7 financial indicators were spotted to have a direct impact on the investment reliability of the borrowing company. Another statistical research based on regression and discriminant analysis allowed us to allocate weight values for each coefficient we are considering. Having carried out the above analysis, the model of the investment reliability rating of the enterprise-borrower was determined considering statistical, stochastic and complex assessment methods. The findings can be interesting from the point of view of the theory and practice of management of enterprise investment attractiveness. The results of the study can be used by banks, investment and insurance companies in order to increase their efficiency, and enterprises - borrowers in order to reduce the cost of debt financing of investment projects.