«Pay What You Want»: Consumer Choice Determinants

Student: Petrova Natalia

Educational Programme: Economics (Bachelor)

Year of Graduation: 2019

Pricing has always been a center of research. It has been studying both from the sellers and buyers points of view. The purpose of this research is to study one of the price setting strategy – Pay What You Want. We will examine how consumers are forming the price, when they are given the freedom of choice: pay or not to pay. Our experiment is aimed at people who had an experience in such practice, in particular, who attended free tours in Moscow. We are hoping to get how different variables influence people’s willingness to pay and their price size as a results.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses