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Brand Identity Development for a Vending Machine

Student: Nedelkovich Diana

Supervisor: Alexandra Kuznetsova

Faculty: Faculty of Creative Industries

Educational Programme: Communication Design (Master)

Final Grade: 8

Year of Graduation: 2019

This work «Modern eco-packaging» is focused on researching current trends in packaging materials used for environmentally friendly products thus making the right choice among them and visual brand language for a given type of packaging. Materials that were considered during the study are those commonly used in industry such as: wood and paper, glass and aluminium and others. As a result of the visual analysis, it was possible to accomplish the tasks set, and also to notice with which types of products one or another packing material is used.

Full text (added May 12, 2019)

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