Concept and Brand Development of Andrade Collection.

The visual research of the Inca Dresscode theme in the context of Latin American culture provided us with a wealth of material for creating a future collection. The study of the traditions of the ancient Inca Empire and the transfer of some elements to modern clothing became the main goal of this study. In this case, the Inca culture acted as a source of inspiration for the collection.Before choosing a topic of the work, firstly, we got acquainted with a fairly large number of ancient civilizations of Latin America.The greatest interest was caused by the Inca Empire - the largest state in area and number in South America in the XI-XVI centuries.Secondly, it is this civilization that inherited a huge number of objects and traditions from previous civilizations. In order to preserve the significance of their objects, we decided to transform and show symbols and techniques on modern clothes. We divided the study into sections, examining raw materials, materials, coloring methods, ornaments, embroidery, hats, etc., making a complete picture of how they dressed and lived in this civilization.Thirdly, we studied how poncho shapes were used in modern clothes, what other techniques, colors, etc. Modern designers used in fashion. The study showed that the Incas used all means to create comfortable, beautiful and sacred values of clothing. Thanks to the study, we managed to find out that the Incas used all the shades of the light refraction spectrum, even including them in the state symbolism - the flag. Often, scientists believe that it was a rainbow, because the Incas used these colors in such a sequence. This use has its roots in the more ancient culture of Tiwanaku, which was 2,000 years old.Also, in the process of studying, we found many new types of outerwear with different names. The results of the study allowed us to create an autumn collection called Andrade dresscode, which undoubtedly influenced the brand's DNA: the definition of outerwear, colors, colors, symbols.