Official Holiday as a Tool of Communication Between the State and Society

Student: Bannikov Grigoriy

Educational Programme: Public Administration (Bachelor)

Final Grade: 10

Year of Graduation: 2019

The study raises the question of the role of public holidays in the process of public relations. The aim was to analyze the effectiveness of the holiday as a tool of communication between the state and society. Having considered the main theoretical approaches concerning the state communications, and features of the state public relations, the author offered the scheme of measurement of results of communications of the state and society on holidays on May 1, June 12 and November 7. The practical part of the research is based on interview methods and an online questionnaire. Quantitative analysis of the responses confirmed the link between political awareness and critical attitude to holidays, civic identity and holiday practices, and proved that the celebration contributes to changes in the behavior of information consumption and increases the number of sources of communication.

Full text (added May 21, 2019)

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