Development of Methods for Assessing the Effectiveness of Web Resources Using the Mathematical Apparatus of Semi-Markov Processes and Absorbing Markov Chains

Student: Bulko Mariia

Faculty: HSE Tikhonov Moscow Institute of Electronics and Mathematics (MIEM HSE)

Educational Programme: Applied Mathematics (Bachelor)

Final Grade: 9

Year of Graduation: 2019

Nowadays, it is difficult to find a business that is not represented on the Internet in some way. Companies use a variety of methods in order to expand communication channels with their users. Therefore, a web resource created for a project becomes one of the crucial tools for interaction with users and an essential way of representing a brand face. Nevertheless, not every site is able to show the company in the right way and increase the trust of clients. This paper aims to propose new mathematical methods for evaluating the effectiveness of a web-resource, which will help to optimize it. To build new performance indicators, the apparatus of Markov and semi-Markov processes is used, and the achievement functionality is considered.

Full text (added May 26, 2019)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses