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Development of Methods for Assessing the Effectiveness of Web Resources Using the Mathematical Apparatus of Semi-Markov Processes and Absorbing Markov Chains

Student: Mariia Bulko

Supervisor: Yulia Grishunina

Faculty: HSE Tikhonov Moscow Institute of Electronics and Mathematics (MIEM HSE)

Educational Programme: Applied Mathematics (Bachelor)

Final Grade: 9

Year of Graduation: 2019

Nowadays, it is difficult to find a business that is not represented on the Internet in some way. Companies use a variety of methods in order to expand communication channels with their users. Therefore, a web resource created for a project becomes one of the crucial tools for interaction with users and an essential way of representing a brand face. Nevertheless, not every site is able to show the company in the right way and increase the trust of clients. This paper aims to propose new mathematical methods for evaluating the effectiveness of a web-resource, which will help to optimize it. To build new performance indicators, the apparatus of Markov and semi-Markov processes is used, and the achievement functionality is considered.

Full text (added May 26, 2019)

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