Year of Graduation
Watching Paracinema as Type of Cultural Consumption
Applied Methods of Social Analysis of Markets
The study was aimed to explore the phenomenon of paracinema consumption, i.e. intentional consumption of low-quality films. Qualitative research design was applied. As a result, the key choice criteria of low-quality films were determined. Also the study helps to reveal the consumer motivation understanding paracinema consumption and its role in the construction of the consumers’ social identities.