The Impact of Reputation on Financial Performance of Luxury Retail Companies: an Agent-Based Model of Opinion and Reputation Risk management

Student: Yerzhanova Togzhan

Supervisor: Petr Baranov

Educational Programme: Big Data Systems (Master)

Final Grade: 10

Year of Graduation: 2019

Opinions of people have always influenced decision-making. And now, in the Internet era, people check email every day, access social networks, favorite sites and leave comments. When choosing a product are not limited to the opinion of friends and family, because there are many reviews about products on the Internet. Brands do not need to hire external consultants to find consumers 'opinions about their products and competitors' products, because the user content on the network can already give them such information. The master’s paper consists of 61 pages, 2 chapters, list of references (24 sources), introduction and conclusion. Key words: company reputation management, online reputation, e-reputation, luxury brands, tonality analysis, sentiment analysis, countering negative information on the Internet, etc.

Full text (added May 21, 2019)

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