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Global Fast Fashion Firms' Adherence to Claims of Corporate Social Responsibility in Different Stages of the Value Chain

Student: Axel Crger

Supervisor: Olga A. Melitonyan

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Final Grade: 8

Year of Graduation: 2019

Exploring how global fast fashion firms' opposing incentives between cost efficiency and brand value from engaging CSR affect the relationship between the promotional communications they make about their CSR, and what they actually do.

Full text (added May 8, 2019)

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