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  • STAGE/ Creating a Brand Concept Based on the Idea of Fashion as the Way to Attraction of Attention and 80s- 00s Pop Artist's Stage Outfits

STAGE/ Creating a Brand Concept Based on the Idea of Fashion as the Way to Attraction of Attention and 80s- 00s Pop Artist's Stage Outfits

Student: Olneva Evgeniya

Supervisor: Maria Klyuchevskaya

Faculty: Faculty of Creative Industries

Educational Programme: Design (Bachelor)

Final Grade: 7

Year of Graduation: 2019

The main idea of the project is creating a brand concept and collection based on the idea of fashion as the way to attract attention. The key reference and the object of research here are stage outfits of singers. Rather, the 20th-century artist's stage outfits were chosen as the topic of research. This topic was chosen because stage clothes are one of the most attractive and unusual clothes. The research contains photography of artists performing on the stage. The image of a person who keeps the attention of lots of people is very important. A lot of content analyzed to find the main principles of making stage outfits. Result of the study becomes the base of the collection. The concept of clothes as the way to the attraction of attention is not the most popular opinion. The most part of clothes is based on the idea of socialization. Not that many clothing brands are using the idea of fashion and clothes as the way to attract attention. Mostly it might look different but still inside of the box. The main idea is creating clothes brand and collection that might make anyone feel like a great artist who performs in front of thousands of people. And be a person who can catch and keep the attention of thousands of people and feels confident. The main aim of this study is to create a clothes brand based on the idea of the attraction of attention. The main objectives are visual research about the 20th-century artists stage outfits, which supposed to become a base of the brand and collection, creating a concept of the collection, creating a brand concept, creating merch such as bags, socks, toys. Also, important objectives are manipulations with textures and creating sketches.

Full text (added May 12, 2019)

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