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Company Work Practices and Work Values of Digital Industry Workers: Correspondence and Reaction

Student: Kuznetsova Alina

Supervisor: Anna Gogoleva

Faculty: Faculty of Social Sciences

Educational Programme: Sociology of Public Sphere and Social Communications (Master)

Year of Graduation: 2019

In the labor market, the question of compliance with the expectations of employees and employers ' proposals always remains relevant. Applicants have a certain set of expectations, desirable characteristics of the workplace, in other words - labor values. At the same time, each company establishes a certain set of labor practices inside itself –self-renewable sustainable types of what is institutionalized in the organization with respect to various aspects of labor activity. There is a comparison of "desirable" (labor values) with "valid" (labor practices) when the applicant becomes an employee of the company. The aim of the this work is to define and describe employee response strategies according to varying degrees of compliance with values and practices. It is especially interesting to consider this process among representatives of the digital sphere, which is characterized by work with digital technologies and has a specific set of practices and conditions. Within the framework of the mixed methodology, two stages of data collection and analysis were implemented: qualitative to identify deep meanings and quantitative to identify statistical significance. 141 respondents took part in the survey. A typology of digital specialists was formed depending on the value set as a result. The root values were identified, against which the level of conformity of values and practices was calculated. And also defined response strategies of individuals, which can be described as full acceptance, avoidance and complete rejection.

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