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Sharing Economy: Determinants of Consumer Choice in the Sphere of Carsharing

Student: Ekaterina Astafyeva

Supervisor: Marina A. Shabanova

Faculty: Faculty of Economic Sciences

Educational Programme: Economics (Bachelor)

Year of Graduation: 2019

Sharing economy has transformed many aspects of our everyday life. In this research I focus on its specific type: carsharing. The emergence of it on Moscow market is hard not to notice, that is why this study investigates the determinants of participation in carsharing. Binary logit regression model and ordinal regression model are applied to reveal significant factors of carsharing usage. The data for this analysis is collected through the survey with a final sample equal to 269 respondents. It is found that participation in other sharing practices is positively connected with participation in carsharing. Moreover, satisfaction from driving a car and trust to the service are positevely related to carsharing usage. Some ways of development the carsharing sphere were offered to the companies.

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