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Constructing a Sales Forscasting Method in Fashion Retail

Student: Panov Fedor

Supervisor: Maria Veretennikova

Faculty: Faculty of Economic Sciences

Educational Programme: Statistical Modelling and Actuarial Science (Master)

Year of Graduation: 2019

Forecasting of future sales is an important tool for managing any retailer. Forecasting is particularly important in the fashion retail. Fashion retail sales are characterized by high volatility and a very short life cycle (from six month to a month). In this article, a new hybrid forecasting method was designed based on SARIMA methods and the extended extreme learning machine (EELM) that is a learning technique for feed-forward one-hidden layer artificial neural networks. The detailed scheme for an adaptation of the hybrid method to do forecasting for real sales data from large fashion retailer was shown. This scheme can be used to adapt other methods based on SARIMA and EELM. In the end, a comparison was made between performance of the SARIMA-EELM, SARIMA and EELM models using various metrics.

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