HR-Brand as a Factor of Choosing an Employer

Student: Berezina Mariia

Educational Programme: Integrated Communications (Master)

Final Grade: 8

Year of Graduation: 2019

The master's thesis HR-Brand as a Factor of Choosing an Employer is devoted to the theoretical and practical study of the influence of HR-brand on the choice of an employer, both by young specialists (students and recent graduates) and workers with different higher education degrees and work experience, belonging to generations X and Y, with official working experience in private or public companies. The relevance of the study is based on the growing popularity of the phenomenon of an employer brand as a response to the companies' acute need for qualified employees in a highly competitive labor market. Regarding this, the theoretical and practical aspects of the phenomenon of HR-brand were revealed, its components were identified and the study has been conducted. The paper attempts to determine how do factors that do not belong to employer brand influence the choice of employer by potential candidates.

Full text (added May 12, 2019)

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