Identity for the Central House of Cinema

Student: Shalaev Dmitriy

Educational Programme: Communication Design (Master)

Final Grade: 8

Year of Graduation: 2019

Theme of the thesis - «Identity for the Central House of Cinema». The CHC, literally being part of the Soviet past, needs modern branding. The topic of my work is closely connected with my visual research «The Visual Language of the Soviet Film Poster (1920-1990)», since posters are still an important part of cinemas. One of the theses of this work is: «Based on the past, you can develop a modern corporate identity for an institution with such a history as the House of Cinema». The main task of the work is to study the techniques used in Soviet film posters and try to use them today, to create a clear and original identity for the cinema.

Full text (added May 12, 2019)

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