Representation of Social Issues in Computer Games: Audience, Design and Promotion Strategy (on the Example of the Game “Oink”)

Student: Ermakova Zlata

Supervisor: Anna Kachkayeva

Educational Programme: Transmedia Production in Digital Industries (Master)

Year of Graduation: 2019

Social issues become an actual agenda. Non-commercial organizations and media attempt to inform a massive audience about social problems. Video games could be a powerful media that tackle important social issues. Games allow their consumers (players) to take responsibility for what is happening in the game in simulator mode. This research aimed to study computer games as a way to disseminate the information about social problems on the example of the «Oink» game. The purpose of the «Oink» game to give information about the harmful effect of the meat industry on the environment in a non-invasive format. The research is dedicated to the game development: audience, design and promotion strategy.

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