New Versatility. The Idea of Rethinking the Universal Clothing Proposed by Russian Artists and Designers in the 1920s

Versatile clothing is a base which people constantly turn and which plays an important role in the context of world history of costume and culture. The concepts proposed by Russian artists and designers of the 1920s, when clothing was stamped on a large scale and was the same for everyone due to a lack of raw materials, became an inspiration for turning to universal clothing. However, today the production of clothing has moved to the level when it became too high and this is a problem of unreasonable consumption. The theme of the project studies the problem of low consumption of different types of clothing including versatile clothes like unionalls, coverolls and other fast fashion products that are produced in the world in large quantities. According to Wikipedia fast fashion is a contemporary term used by fashion retailers to express that designs move from catwalk quickly to capture current fashion trends. Fast fashion clothing collections are based on the most recent fashion trends presented at Fashion Week in both the spring and the autumn of every year. The emphasis is on optimizing certain aspects of the supply chain for these trends to be designed and manufactured quickly and inexpensively to allow the mainstream consumer to buy current clothing styles at a lower price. This philosophy of quick manufacturing at an affordable price is used in large retailers such as H&M, Zara, C&A, Peacocks, Primark, Xcel Brands, and Topshop. The project is exploring such a fundamental question: how people can decrease the trend of low consumption and what can be done in the fashion industry to save the planet and to accustom people to the conscious consumption of clothing. The project reports on the reassessment of methods of production and fast consumption in such a fundamental part of human life as clothing, so the key way is to consider from the perspective of sustainability using the tricks of recycling and upcycling that 3 gives the second life for old clothes.