Concept and brand development of ARC Collection

The topic of this visual study: Minimalism in the painting of American artists of the mid-20th – early 21st century. During the preparation of this work the following goals and objectives were set: 1. Identify and analyze the origins of minimalism in painting. 2. Identify artists who began to work in this direction first. 3. To trace the development of minimalism and transformation into new directions in painting (neo-minimalism, post-minimalism). The relevance of this study is that today a huge number of designers are inspired by the works of minimalism and this trend from painting is actively flowing into clothes. Minimalism as an art is still in development and finds new facets of manifestation. After analyzing the work of American artists the following conclusions can be drawn: 1. Artists sought to rethink the existing standards of painting. 2. Simple geometric shapes and colors were used to convey the idea. 3. The works are aimed at understanding the deep meaning in simple forms.