Year of Graduation
The Anti-Crisis Communication Strategy for a Big IT Company in conditions of Spreading Misleading Information in Mass Media
The investigation offers the development of the anti-crisis communication strategy in conditions of spreading misleading information about a large IT-company in mass media. The research highlights key theoretical approaches to the study of crisis communications, contains the analysis of relevant examples of some market practices – reputational crises of large companies and the assessment of the effectiveness of anti-crisis measures. Expert interviews were conducted with representatives of PR, marketing and corporate communications spheres to develop the communication strategy. Moreover, the content analysis of materials in the media on the stated topic and users’ comments left in the social network "VKontakte" was carried out to identify models of reflection of the crisis case under consideration. Some recommendations for the optimal anti-crisis response were proposed based on the results of the research.