Effectiveness Increase of Clothes Distribution System in Retail (the Example of LLC Lenta)

The purpose of the research paper is to develop recommendations for effectiveness increase of clothes distribution system in retail (the example of LLC Lenta). The relevance of the study are raising competition between FMCG companies and developing of personalization as a company’s mean of the economic efficiency increase. The formulation and implementation of the following tasks determines the achievement of the study’s objective: 1) to consider the theoretical aspects of distribution systems in the framework of allocation logistics and retail networks; 2) to characterize and evaluate the main activities of the retail network LLC Lenta; 3) to analyze the clothes distribution system in the company; 4) to offer recommendations on how to optimize the distribution of goods of the category “Clothes” of LLC Lenta; 5) to evaluate the economic efficiency of the implementation of the developed recommendations. Among the developed recommendations to improve the efficiency of the distribution of clothing to points of trade in LLC Lenta: 1) shops ranking based on annual revenue; 2) changing the algorithm for calculating the quantity of distributed stocks in the retail network; 3) data consolidation to calculate the required quantity of ordered goods; 4) development of an automated distribution system based on the information system used in LLC Lenta. The implementation of the developed recommendations in the current activities of employees will allow achieving sustainable growth of the company's efficiency and retaining one of the leading positions in the market. This paper consists of 91 pages including 9 enclosure, also there are 19 formulae, 11 tables and 17 pictures.