The Specifics of Digital Tourism Destination in Gastronomic Gestination Brand Development and Promotion

Student: Bayakhmedov Sardorbek

Supervisor: Sergey P. Kazakov

Educational Programme: Experience Economy: Hospitality and Tourism Management (Master)

Year of Graduation: 2019

Despite the wide distribution of social networks among consumers and suppliers of tourism, there is a clear lack of understanding of the correct use of such information both among tourism practitioners and among researchers. available by consumer media commercials in the search for information. The purpose of this study is to determine the factors influencing the elements of tourism on the process of forming a gastronomic brand using the example of Tashkent.

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