Competitors Analysis of Master Programme

Student: Orekhova Anastasia

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Management (Bachelor)

Year of Graduation: 2019

Current study is dedicated to analysis of competitors of master programme in HSE- Niznhy Novgorod. The main criteria were set, identified programmes of competitors to compare them and methods of competitors analysis were selected. The map of competitros helps to analyse all programme in the study. All competitive advantages of the Marketing programme of HSE were revealed and recomendations for attracting target audience were created in order to introduce them to the programme.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses