The Features of Service Partnerships Creation in the Automotive Industry in the Russian Federation

Nowadays, many automakers have problems with the fact that cars sold are less likely to return to the official service centers. The main competitor to the official dealer centers in the aftersales are independent services, which take a significant market share from official dealers. It was determined that one of the parameters for which independent services are leading is a small distance to the service center. Therefore, to reduce this distance, a model of the creation of the service partnership was proposed. This model is considered within the framework of the theory of transition to the omni-channel business model, implying an approach to the client by meeting his needs. The model of the service partnership creation is considered for the ŠKODA brand and has a practical purpose because it will be the basis for further actions of the ŠKODA brand in the dissemination of the practice of service partnerships in the Russian Federation. The main tools for the analysis will be the construction of four financial models for different taxation methods, for equipment rental and equipment purchase. The purpose of this research is to identify the features of service partnerships creation in the automotive industry in the Russian Federation. To achieve this goal it is necessary to solve a number of tasks: • Consider the concept of omni-channel business model; • Disassemble the experience of the service partnerships creation in Europe and in Russia; • Calculate the effectiveness of the service partnership creation for the ŠKODA brand.