Development of Approach to Justify Economic Effectiveness of Fitness Club Investment Project in Saint Petersburg

The number of adherents of a healthy and active way of life in Russia grows every year. This leads to demand for sports and recreation services. Despite the demand, for bankruptcy in the first year of life in the field fitness services happen quite often. And this is due to the fact that founders of fitness club pay a little attention to the development of justification economic effectiveness of fitness club. Thus, the aim of the thesis is to develop an approach to justify economic effectiveness of fitness club investment project. To achieve the goal it was necessary to learn the theoretical foundations of evaluating the effectiveness of investment project; to analyze existed approaches of justification investment projects; identify technical and economic parameters of the project; assess risks and to create financial and economic justification of the project. The results showed that the fitness business can be promising and profitable, but high-risk. One of the main conditions for its successful operation is the availability of investment, great location, engaging skilled staff, availability of quality equipment, opportunities to develop. Keywords: effectiveness, investment project, fitness industry.