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Croudfunding: cross-country analysis

Student: Livinets Marina

Supervisor: Evgeny Zazdravnykh

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Management (Bachelor)

Final Grade: 8

Year of Graduation: 2019

In recent years, there was a huge amount of scientific studies run, analyzing the projects on crowdfunding platforms in different countries. However, there is a lack of articles related to cross-country analysis and almost no studies on Russia these gap we are aimed to fulfill by conducting our study. The main implication of this study is mostly a practical one, containing the set of advices to raise the probability for the project to succeed on the crowdfunding platform in different countries. The major scientific implication is dedicated to covering the lack of the cross-country studies containing the data for Russian crowdfunding platform. Thereafter, in our research, we’re going to fulfill the Russian crowdfunding studies gap and develop the set of measures for increasing the probability of the project success. As a result, we’ve got that there are differences in project categories, in which there is a higher probability of success. For example, there is a higher probability for design projects to succeed in Great Britain than in Canada, and those categories which increase the project success in USA, decrease it in Russia. Nevertheless, there is a similarity in negative relationship between the targeted sum for a project and the percentage, which the project collected in all countries. However, the threshold targeted sum is different for Russia and other countries. Thereafter, in case of Russia, it is more useful to place there small projects rather than the big ones, despite the other countries, where the threshold sum is nearly 100 times more, which means that in other countries than Russia it is possible to achieve 100% collection of the targeted fund for the larger projects than on Boomstarter. These implications would be useful for future entrepreneurs, who would like to run their startup in one of these countries.

Full text (added May 27, 2019)

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