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New Methods of Content Distribution in Russian Broadcasting

Student: Sergei Shistarev

Supervisor: Alexander Sharikov

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Media Management (Master)

Year of Graduation: 2019

The author in this paper examines new ways of content distribution in Russian broadcasting. In particular, the features of the functioning of mobile applications of radio stations broadcasting on the territory of Moscow, as well as their representation in the field of podcasting, are being studied. The relevance of the study lies in the fact that the audience switching to Internet resources from mobile devices will only increase from year to year. That is why the media take every attempt to adapt to their direct consumers, find modern ways to content distribution and create mobile applications for this purpose. Such programs compose in themselves the possibilities of transmitting audio, video and textual information. Gradually, all stations will go online, thereby simplifying the mechanism for consumer access to their content. In this regard, the creation by the radio station of a separate platform as a mobile application or the launch of its own podcast line is quite convenient. The scientific novelty of the study is to identify the significance and prospects of mobile applications, as well as the podcast lineup in the process of organizing broadcasting, systematizing the available empirical data based on the study of mobile applications and releases of podcasts from Moscow radio stations. The first chapter is devoted to the place of broadcasting in the media system. In the second chapter, mobile applications operating in the field of broadcasting are studied separately. The third chapter discusses in detail the phenomenon of podcasting, as well as its features in relation to the operation of radio stations.

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