Creating a Business Roadmap for a Sustainable Service Hub in India for a Swiss Company Operating in Mechanical Industry

Even with the ample research on business model innovation, meager is known about what decision-makers already operating in European, especially Swiss market must consider while entering and sustainably accessing the frontier markets, especially, Indian market. To address this research gap, a comprehensive research was conducted to develop a sustainable roadmap to enter and access a significant frontier market i.e. of India. A Delphi method approach and qualitative research methodology by means of participative observation approach with in-depth interviewing and survey/questionnaire strategy is adopted for the collection and analyzing of the data. A framework/roadmap has been developed to challenge the difficulties of ambiguity and ambivalent in the long-term and sustain oriented decision making. While examining factors such as the cross-cultural challenge, industry dynamics and institutional environment, the proposed roadmap will help decision-makers to endure the inherent uncertainty of frontier (Indian) market(s) while developing access-based roadmap to sustainable business. This can be the basis for further analysis of possible business cases of Swiss SME’s which may enable successful projects to be implemented in Indian market with long-term sustainability, instead of ending with a rather smaller shelf life.