Millenials’ Attitude Towards Corporate Social Responsibility in Russia, Italy, Austria and the USA

The main purpose of this Thesis is to understand Millennials’ attitudes towards Corporate Social Responsibility. Millennials seem to care about the environment and society to a greater degree than previous generations, and as consumers, they care about the social image of manufacture of the products they buy. In the framework of this research, the Millennial generation was asked to take part in the survey was aimed at understanding their opinion about CSR. Millennials’ attitudes toward CSR are positive and the findings obtained recognize their willingness to reward socially responsible business. The majority of Millennials attributes to CSR a marketing role for the benefit of the company, while acknowledging the provision of equal and fair employment conditions, satisfy consumer's needs and protect the environment as the main responsibilities of companies. If companies aim at attracting these customers effectively, they must take into consideration their expectations toward CSR, and invest in a proper CSR strategy.