Y-AZ Brand Concept Development and Design of "Gypsy AZ" Collection

Student: Dmitrieva Mariya

Educational Programme: Fashion (Master)

Year of Graduation: 2019

The thesis is dedicated to the development of the concept of the Y-AZ brand and the creation of a debut collection - “Gypsy AZ” for it. The key to the theme of “Gypsy AZ” is the «gypsy punk» musical direction and its visual culture. The aesthetics of «punk» style are understandable to most. Yet the answer to the question of what is in reality “gypsy” in dress is less obvious. The visual study “Gypsy Costume in the Context of Time and Geography” sets the main task to find out which known clichés about a gypsy dress are reliable, how to understand them correctly. The study presents the typology of the main elements of the traditional Gypsy costume, gives examples from different geographic and temporal layers of its history. Separate elements of visual research (such as color palette, small details and a section about the modern look of gypsy-dress) are used in the visual concept of the «Gypsy AZ» collection.

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