• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Mariya Dmitrieva
Y-AZ Brand Concept Development and Design of "Gypsy AZ" Collection
Fashion
(Master’s programme)
2019
The thesis is dedicated to the development of the concept of the Y-AZ brand and the creation of a debut collection - “Gypsy AZ” for it. The key to the theme of “Gypsy AZ” is the «gypsy punk» musical direction and its visual culture. The aesthetics of «punk» style are understandable to most. Yet the answer to the question of what is in reality “gypsy” in dress is less obvious. The visual study “Gypsy Costume in the Context of Time and Geography” sets the main task to find out which known clichés about a gypsy dress are reliable, how to understand them correctly. The study presents the typology of the main elements of the traditional Gypsy costume, gives examples from different geographic and temporal layers of its history. Separate elements of visual research (such as color palette, small details and a section about the modern look of gypsy-dress) are used in the visual concept of the «Gypsy AZ» collection.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses