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Development Directions for Non-Core Business

ФИО студента: Viacheslav Lebedev

Руководитель: Marina A. Shakina

Кампус/факультет: Faculty of Economics, Management, and Business Informatics

Программа: Management (Bachelor)

Год защиты: 2019

Significance of the study. Currently, many entrepreneurs and scientists believe that non-core business leads to financial losses of the enterprise. They believe that all non-core business should be outsourced, but the business of European and American gas station owners is based on the development of non-core business and most of the profits are borne by non-core business. Problem statement. Nowadays, the study of the development of non-core business affected a small part. Therefore, the key areas and approaches to determining the profile of the business are used in practice not often. The market of gas stations in Russia needs to be developed in the sphere of non-core businesses. Solutions. Domestic and strategic approaches were used to determine the profile of the business, then a statistical analysis was carried out to identify the dependencies between the self-service car wash, the reconstruction of the gas station and the core business, with the further development of the development of the company's strategic analysis, its activities, as well as the 5w2h and 5WHYS method. Results. The analysis revealed the relationship between self-service car wash, gas station reconstruction and core business. The recommendations were based on the development of non-core business. Conclusion. According to the results of the study, 2 directions of non-core business development were developed, approximate costs and payback periods of projects were calculated. This is the construction of self-service car washes at the gas station, as well as the reconstruction of all obsolete gas stations with the expansion of the range of services.

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