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Factors Affecting Expansion Strategy Choice of International Car Sharing Companies: Cases of Firms from Russia, Europe and the U.S.

Student: Ekaterina Poroykova

Supervisor: Nadezhda Zinkovich

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Year of Graduation: 2019

Carsharing - a term that means car rental, that is a person does not use his car, and rented. Usually the rent is per minute. It is more convenient than public transport, since you personally drive a car. The sphere of providing a car for temporary possession and use has been developing in the world for a long time. However, the services provided by the companies mainly cover the car rental market for a long period of time - at least twenty-four hours. A special characteristic of renting a car within the framework of the service of a car sharing, as well as the need for the development of the infrastructure of the car sharing, makes the study of this topic relevant. However, in order to form an expansion strategy that is effective under conditions, starting with the exit stage and ending with sustainable development, it is extremely important to take into account the specifics of not only the market, but also the company itself. Accordingly, it is necessary to analyze how the peculiarities of the market and the company itself can influence the decision-making regarding one or another stage of the relevant process. In this paper we consider each of them, their correlation, make recommendations for the companies.

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