Economic Effects of E-Commerce Regulations on Domestic Companies in ASEAN Countries

Since the rapid development of e-commerce in recent years, the discussions on the introduction of electronic commerce regulations and the development of such regulatory measures at national and regional levels have been taking place internationally. In this regard, there is a need to review the impact of these initiatives on the performance of electronic trading platforms. This paper analyzes the economic effects that the policy of ASEAN countries, as the fastest growing e-commerce market, has on the activities of large national companies engaged in e-business. The paper is primarily focuses on the analysis of national e-shops competitiveness in local markets and promotion of their entry into foreign ASEAN markets by the mean of policy of e-commerce regulation. As part of quantitative assessment, data about economic performance indicators of e-shops from ASEAN countries was collected to create an index of national e-commerce regulation and evaluate it by building a least squares linear regression. Based on the analysis, it is concluded that the national regulations of e-commerce in most ASEAN countries creates competitive advantages to promote the interests of local companies both domestically and internationally.