Representation About the Products of digital Economy, Determined by Advertising with Different Emotions

Student: Menzhinskiy Roman

Educational Programme: Psychology in Business (Master)

Year of Graduation: 2019

There are many studies that emphasize the important role of emotions in consumer behavior and in the perception of advertising. Also, psychologists are actively studying the problem of social representations for new phenomena and products that appear in the life of an individual and society. Digital technologies are actively developing. Thus, we explore the interconnection between the emotions caused by advertising and the perception of the product of the digital economy that forms the advertising.

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