Development of a Marketing Communications Plan for the Arival Bank

Student: Kozikov Andrei

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Management (Bachelor)

Year of Graduation: 2019

In a today world FinTech grows and grows every day, many spheres of this niche are developed fast, especially – digital banking. And if digital banking for consumers are quite developed, digital banking for business and self-employed people is on early stage. This work is devoted to the bank which will work on the international scale with SMEs and self-employed people both. There are just some successful examples of such banks in the world if we are talking about businesses and no successful cases on the field of self-employed people. This sphere is very new and unique. A very little number of people now how to do business here and especially – marketing, but in the future there are more and more of them and this work will be a full marketing communications plan for such startup and will be a useful case-example for future such businesses and also for future researches in the FinTech.

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