Pragmatics and Semantics of Buzzwords in the English-language Mass-media Discourse

Fashion is such an object of research, which always evokes a keen interest of both the scientist and the ordinary person. This interest is now particularly directed towards the media. In the age of globalization and information technology, the study of the discourse of mass-media becomes especially popular, since it is this area that is replete with buzzwords. In this paper we describe the «fashionable» lexical units of the English-language mass-media discourse over the past five years in terms of their pragmatics and semantics. To this purpose we analyzed, identified and described the etymological origin of the English-language buzzwords, which were divided into 18 groups, the denotation of the selected hundred units, also divided into 18 groups, and the structural features of lexical units, classified into 5 groups. As a result of the study, we came to the conclusion that English-language buzzwords are reflected in various spheres of public life, have different etymology and structure, but they all affect people and are fixed in vocabulary for a certain period of time. This semantic and pragmatic description of the «fashionable» lexical units category (for a start, our first one hundred units) can serve as the basis for compiling a database in electronic format or a dictionary-directory intended for those who study English.