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  • Specifics of International FMCG Companies' Product Portfolio Premiumization in Emerging Economies Exemplified by Henkel and Mondelez in Russia

Specifics of International FMCG Companies' Product Portfolio Premiumization in Emerging Economies Exemplified by Henkel and Mondelez in Russia

Student: Trombetta Melanie jeanne eleonore

Supervisor: Nikita Nazarov

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Year of Graduation: 2019

The paper investigate the specifics of International FMCG companies product portfolio premiumisation within emerging economies. It confirms that there is a premiumisation trend within emerging economies, and that international FMCG companies such as Henkel and Mondelez international are exploring through the premiumisation of their product portfolio.

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