Creation and Development of Foodtech Startup “Kura-Grecha”

Student: Abuzyarov Fedor

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Management (Bachelor)

Year of Graduation: 2019

This is a practical-analytical project aimed to check the ability of applying drop shipping to a food delivery market in Saint-Petersburg, Russia. This requires development of a new business model based on the idea of intermediary between kitchens and consumers. There will be developed a market research, communication campaign and report of company’s performance using Lean Startup methodology. There will be created a product for a selected geography and target audience, this version of product will be promoted via local channels of communication aiming to check the demand for a food delivery from a canteens. The project goal is to check the opportunity of implementing drop shipping for the food delivery.

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