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The Influence of Consumer Behavior on Marketing Strategies of Internatonal Fashion Companies in Different Countries the Case of FAST RETAILING CO., LTD China and Russia

Student: Kanako Ikeda mauny

Supervisor: Sergei Shaposhnikov

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Year of Graduation: 2019

The topic of the influence of consumer behavior on marketing strategies of International Fashion companies investigates the key factor to drive international market for fashion industry. In this paper taken Japanese leading fashion company Fast Retailing Co., Ltd. Analyze the Influence of consumer behavior in marketing , then takes recommendations for the fashion companies.

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