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Development of a Sales Promotion Campaign for Pasta-Bar Pastarama

ФИО студента: Marina Pendyukhova

Руководитель: Svetlana V. Smeltsova

Кампус/факультет: Faculty of Management (Nizhny Novgorod)

Программа: Marketing (Master)

Год защиты: 2019

Restaurant sphere is considered as one of the most competitive businesses. As the consequence the importance of taking maximum benefits from each channel of communication is growing. Sales promotions is a very wide spread and effective channel of communication in the restaurant sphere which means that working on perfecting sales promotion strategy is crucial for success. The research is devoted to studying sales promotions in the restaurant sphere. The objectives of the research will be to do a preliminary literature review. Also a semi structured interview with representatives of the restaurant business was conducted. To study customer experience was conducted a survey. The analysis indicated patterns that should be considered in conducting sales promotion campaign.

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