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  • Specific Features of Brand Reinforcement and Revitalizing Strategies in International Tourism Industry by the Example of Club Med

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Elena Smirnova
Specific Features of Brand Reinforcement and Revitalizing Strategies in International Tourism Industry by the Example of Club Med
International Business
(Master’s programme)
2019
The master thesis will focus on Club Med as an international tourism brand – one of the leading tour operators and the owner of its resorts, who has always been a pioneer and innovator using different strategies to increase its market share and using the tools to strengthen the brand. As the result, in European market brand awareness is 76% and due to high customers’ loyalty the occupancy rate on the resorts is more than 90% during the whole year that brings profit even in low seasons. So it can be said that strong brand is equal to successful business

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