Sustainable Development in the Company's Corporate Communication

Student: Ezhkova Ekaterina

Educational Programme: Integrated Communications (Master)

Year of Graduation: 2019

The research is devoted to determining the place of the sustainable development information in the corporate communications of the Russian market companies. It also questions the company’s readiness to communicate with stakeholders in the framework of a two-sided symmetric communication model. As an empirical base the author explores Sustainability reports of the largest companies in Russia in terms of sales for 2017 ranking members, as well as the official pages of these companies on Facebook. The amount of data is 70 Sustainability reports and 47 posts in the social network. Research methods are content analysis and correlation analysis. The author also conducted a survey willing to determine stakeholders expectations on the ways sustainability development is presented by companies (form / type / characteristics). The online survey made for the purpose was conducted by 187 respondents.

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