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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Artemiy Kovin
Social Media Marketing Strategy Development for «Evrasia» Brand
Management
(Bachelor’s programme)
2019
Social media have become an important marketing tool for the last decade. But it is essential to have an advanced SMM strategy in order to achieve the marketing goals of the company. The type of strategy depends on the specific company: the specifics of its business, its size, and products features. In this paper, a SMM strategy was developed for the brand of the “Eurasia” shopping centre. In order to develop the SMM strategy there were conducted an audit of Eurasia social media, a competitors’ social media analysis and a consumer survey.

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