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Expansion of the LDPR Electoral Base through Young People

Student: Shilovskaia Kristina

Supervisor: Alexander Shpunt

Faculty: Faculty of Creative Industries

Educational Programme: Integrated Communications (Master)

Year of Graduation: 2019

The purpose of this study was to study the perception of the image of the LDPR in the eyes of young people. In the process of conducting the study, a number of specific tasks were consistently solved. First, it was analysed the history of the creation of political power and its program. Taking into account the revealed results of the theoretical analysis, the sample was made up of respondents who are traditionally not attracted by the position of the Liberal Democratic Party, which group is made up 160 young people between 18 to 35 years and who either study at Moscow or regional universities or already have a higher education. Second, the study required the development of a questionnaire.Findings show that the educated youth is one of the most active socio-demographic groups that are keenly responding to the social problems of our time, are highly interested in politics, but are often unable to participate in political activities due to lack of knowledge and experience, how can you influence the political processes in the country. The findings revealed that the main problems faced by the LDPR in the process of attracting educated young Russians are the following: the Program, which does not meet their needs and interests; the lack of systematic work with young people; the leading nature of the party; the lack of professional policies as well as access to updated distribution channels with the simultaneous absence of the use of relevant channels and prop materials Andes and the lack of gender mainstreaming. Some of these areas of concern were the basis for the development of a set of measures that will optimise the activity of the Liberal Democratic Party in attracting educated youth.

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