Lingerie Branding

Student: Panina Liya

Educational Programme: Design (Bachelor)

Final Grade: 7

Year of Graduation: 2019

The theme of the author’s diploma is the branding of the lingerie shop named Rochel. The first part of this project is visual research, which is supposed to help in finding the concept and philosophy of the brand Rochel. The main purpose of the visual research was to create a general picture of the history of underwear advertising. It was important to understand how this type of advertising changed during the last 150 years, to see common trends amongst lingerie brands and how they were trying to distinguish themselves from each other. In order to answer all the relevant questions, research was divided chronologically into chapters taking into account the main lingerie brands.

Full text (added May 14, 2019)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses