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The Phenomena of Text-Image: Genesis, Features, Forms of Realization

Student: Krasheninnikova Kseniya

Supervisor: Daniil Nebolsin

Faculty: Faculty of Humanities

Educational Programme: Visual Culture (Master)

Year of Graduation: 2019

Thanks to linguistic and semiotic studies of the XX-XXI century, we can talk about the text as a heterogeneous cultural phenomenon. Besides the fact that it is semantically predetermined by the context in which it exists (which makes it ambiguous and endowed with unlimited potential interpretations), the same context is able to give the text other functions, not peculiar to its so-called purpose, that is, fixation on the material carrier of human thought. This study will consider one of such functions, which has taken a strong place in the modern world – the statement of the text as an image or in other words the existence of the text as an image. The tendency to use text as a decorative composition, designed to bring visual aesthetic pleasure, finds many forms of manifestations. Totally they can be classified into forms of mass visual aestheticization of the text-image and forms that claim to the elite level. The tendency to use text as a decorative composition, designed to bring visual aesthetic pleasure, finds many forms of manifestations. Totally they can be classified into forms of mass visual aestheticization of the text-image and forms that claim to the elite level. The difference between the two categories in this arbitrary classification lies in the proportion of the semantic and the visual aesthetic in the text. In the forms of mass visual aestheticization of the text, the value of the inscription is reduced to a minimum, thereby the text is objectified to a pattern that does not involve the ratio of the letter combination written with its meaning. Thus, we can conclude in the field of mass production of text-image products with verbal design (garments with inscriptions in a foreign language, decorated text on objects of mass consumption, etc.), applied to the walls of graffiti, which are difficult to read, but compositionally arranged images, some types of text tattoos, web design and more. Text-image for a limited audience (as, for example, in visual poetry), which are combined with the corresponding expectation of taste and intellectual level, is characterized by a complex implicit combination of semantic and visual-aesthetic in the text. In such cases, the Union of the content and form of the text causes a multimodal effect in the viewer, and without one of the components, this effect will not be able to "shoot".This study contains both categories of texts-images to cover a wide range of manifestations of this phenomenon, which can circulate in different social circles and have different intentions in the production process, and therefore different properties, scenario models of the relationship between the text-image and the person. Examples of graphic design on t-shirts and examples of visual poetry are used as representative material for both categories.

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