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Educational Programme
Final Grade
Year of Graduation
Anna Shiringina
Promotion Strategy of Fin-tech Start-up on Weidex.market Case
Integrated Communications
(Master’s programme)
The subject of my project is «Promotion strategy of Fin-tech Start-up on Weidex.market case».

This research was done with the aim of learning specific PR strategies of fin-tech start-up promotion. The following tasks were realized in order to achieve the aim of the research:

- Study the concept of «fin-tech start-up» in global context of financial market and market of financial technologies

- Understanding of general principles of fin-tech start-up functioning

- Actual market trends review and informational sources review

- Analysis of Weidex.market case

- Empirical research with application of two methods: content-analysis on the Internet and expert interviews.

The results of the research showed several specific features of fin-tech PR promotion: legislative regulation features, low level of financial literacy, sensibility of target audience to financial news force specialists to choose appropriate PR tools very attentively. However, fin-tech promotion strategies are not so fundamentally different from other start-ups.

I would like to suggest the following recommendations on the base of the research: thorough study of actual supply and demand on financial technologies, it is also necessary to consider the general level of economic development in the country in order to make correct business-plan.

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