Blockchain Startup: ICO Communication Strategy of SingularityNET

Student: Schneider Pavel

Supervisor: Igor Vinidiktov

Educational Programme: Integrated Communications (Master)

Year of Graduation: 2019

The author analyzes the cryptocurrency phenomenon, reveals the characteristics of the blockchain technology, and also display recommendations on communication campaign for ICO-startups. The aim of the master's project is to identify major trends and identify technologies to promote blockchain startups on the example of successful industry cases. Due to ICO, thousands of companies were able to get investments for the development their own projects. ICO has breathed new life into forgotten channels of communication - forums, banner ads and blogs. The huge PR coverage let the people around the world to learn what cryptocurrencies and blockchains are.

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