Innovative Tourism Products in Greek Destinations and Their Influence into Tourism Stream

This master thesis dissertation is about innovative tourism products and services that exists in several tourism destinations in Greece. Furthermore, there is a quantitative research conducted, that analyzes in which way the innovative products influences the tourism flow. Innovation is the key word of modern management and development policies. The concept of innovation is often used, but its exact content is usually unclear. The objectives of thesis dissertation are: 1) To define the meaning of innovation and classify it 2) To present several innovations in different tourism destinations in Greece 3) To conduct a research via data that will be collected and prove in which ways innovative products can influence the tourism flow 4) To develop managerial recommendations The main result of the thesis is the positive impact of innovative products on the tourist flow, which was discovered during the regression analysis. It was also found that the more a region allocates financial resources for innovative product, the more tourist flow increases in the region. At the same time, innovations can reduce the problem of seasonality and have a significant impact on several stakeholders such as =the Ministry of Tourism of Greece, the municipalities of the regions, the hotel and restaurant business, tourists, etc. Key words: innovation, tourism flow, Greek destinations, quantitative research, tourism