Communication Campaign Aimed at Promoting an ICO

Student: Gasparian Karina

Educational Programme: Integrated Communications (Master)

Year of Graduation: 2019

The master’s thesis will be devoted to analyzing the ICO phenomenon, the environment in which ICO functions, identifying attitudes towards ICO in this environment, studying ICO communication campaigns, identifying the impact of a communication campaign on attracting investments and formulating recommendations for building a communication campaign that contributes to the success of ICO.

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