Branding of Online Vintage Shop

The main theme of the diploma is a creation of the Branding of Online Vintage Shop, which specializes in jewelry. For this, the author needed to have an idea of the jewelry of the last century in order to better understand the material with which to work. Therefore, visual research was made, in the framework of the Golden Age of Hollywood films. It considers costume design as an important element in the work on a film. Jewelry is a part of the image of the character that helps reveal him or her in the film. The key research question is how jewelry is related to the character's personality. Thus, the research helps to trace the connection between how the jewelry looks and the nature and the role of the character in the movie. The research also gives an idea of the vintage jewelry, which helps in understanding the historical context of the jewelry and the time interval in which this jewelry was created, showing the aesthetics of this period.